• Perceptie
• Aandacht = brains most powerful tool to make sense of busy day competing for time and energy. mental currency. what we focus on in visual environment. select things to be seen and others to be filtered out/ignored.

inability to keep track of changes = change blindness

we take in small subset, attention is limited.

limit, focus, limit, everything not possible

spotlight -> narrow beam -> detailed picture

you’re not aware of what you miss, only of on what you focus.

=> no way to know what you missed.

meestal onbewust filteren beter

how to turn off automatic efforts -> hyponosis

• (gooi Dehaene’s maar even bij elkaar)